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Super Adrenalina
A bike shop with the energy of a cycling team.
- Sector
- Bike shop
- Year
- 2025
- Scope
- Branding, website and kit
- Live
- superadrenalina.com
The starting point
Super Adrenalina sells bikes and gear and runs a workshop. It needed a brand that speaks to racers and weekend riders alike, and a website with its catalogue.
What we did
We drew the SA monogram with a sense of motion and an asterisk that combines wheel, chainring and compass rose. We defined the tone of voice, six visual themes and the applications: cycling kit, merchandise, staff badges, shop signage and the Mile Club group rides. The catalogue is online at superadrenalina.com.
The brand line
“The energy is ours, the road is yours.”
Road black#191919
Earth green#707258
Maillot jaune#FFFF3E
Dust#EFEFE8
Road black#191919
Earth green#707258
Maillot jaune#FFFF3E
Dust#EFEFE8
TypeOutfit + Satoshi
Part 01
Branding
Identity, visual system and applications.
Logo and symbol
Campaign
Kit and merchandise
Social media and shop
Delivered · Branding
- 01Logo and symbol
- 02Tone of voice
- 03Colours and typography
- 04Cycling kit
- 05Merchandise
- 06Shop signage
- 07Social templates
Part 02
Website
The website, designed and built with the new brand.
Home page
Catalogue
Delivered · Website
- 01Website design
- 02Bike catalogue
- 03Workshop services
- 04FAQ
- 05Mobile version
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