Fisio Corpo

Fisio Corpo is a physiotherapy and wellbeing clinic. It wanted an image with technical rigour but without the cold feel of a clinic, for people at very different stages of life.

We started with a diagnosis: keywords, a personality map and the audience. That led to the tagline, a symbol shaped like a person in motion, a palette of greens and sand, and organic lines that recall a body moving. Then we applied the brand to stationery, uniforms and communication.