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JO.DECOR

An interiors brand signed by the person behind it.

Sector
Interior design
Year
2025
Scope
Branding
Client
JO.DECOR
JO.DECOR · main project image
The starting point

JO.DECOR is Joana Marcão’s interior design studio. Every project starts from the routines and story of the people who will live in the space. The brand had to be as personal as that work, and close to the nature behind its materials.

What we did

We started from the name. “JO.” is Joana’s hand-drawn signature and DECOR is what the studio does. In one logo variation the signature embraces a circle: the person at the centre of every project. We added earth tones, the Parkinsans and Satoshi typefaces, patterns and icons inspired by natural materials, and applications for social media and brand pieces.

The brand line

“Rooted in nature. Tailored to you.”

Terracotta Soul#AA5B3C
Olive Drift#999876
Dune Sand#E2CEA6
Soft Clay#EFE7D8
Solid Black#231F20
TypeParkinsans + Satoshi
Part 01

Branding

Identity, visual system and applications.

Logo and signature

JO.DECOR · Branding · Logo and signature (1)
JO.DECOR · Branding · Logo and signature (2)
JO.DECOR · Branding · Logo and signature (3)

The brand in the space

JO.DECOR · Branding · The brand in the space (4)
JO.DECOR · Branding · The brand in the space (5)
JO.DECOR · Branding · The brand in the space (6)
JO.DECOR · Branding · The brand in the space (7)
JO.DECOR · Branding · The brand in the space (8)
JO.DECOR · Branding · The brand in the space (9)
JO.DECOR · Branding · The brand in the space (10)

Patterns and icons

JO.DECOR · Branding · Patterns and icons (11)
JO.DECOR · Branding · Patterns and icons (12)
JO.DECOR · Branding · Patterns and icons (13)
JO.DECOR · Branding · Patterns and icons (14)
JO.DECOR · Branding · Patterns and icons (15)
JO.DECOR · Branding · Patterns and icons (16)

Delivered · Branding

  1. 01Name concept
  2. 02Logo and signature
  3. 03“JO embraces” variation
  4. 04Colours
  5. 05Typography
  6. 06Patterns and icons
  7. 07Social media
  8. 08Brand pieces
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