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Edgoo Networks

A global network explained with one simple idea: the sky.

Sector
Telecoms and IT
Year
2024
Scope
Brand guidelines
Client
Edgoo Networks
Edgoo Networks · capa
The starting point

Edgoo provides bandwidth, data centre, infrastructure as a service and security, with its own network on four continents. The brand had to be technical for buyers and easy to recognise for everyone else.

What we did

We built everything around the sky and connections: a three-line symbol, a gradient of blues, two typefaces and a graphic shape that links two points. The guidelines cover tone of voice, logo, colours, typography and applications across social media, digital product, events and stationery.

The brand line

«It's all about connections.»

Deep Blue#215093
West Blue#2269BC
Horizon#2887D0
Zenith Blue#33AFE9
Midnight Black#1A1917
TypeManrope + Roboto Flex

Logo

Edgoo Networks · logo preto
Edgoo Networks · logo azul
Edgoo Networks · logo ceu

Campaign

Edgoo Networks · going up
Edgoo Networks · clouds poster
Edgoo Networks · acrobatas
Edgoo Networks · cloud network
Edgoo Networks · billboard
Edgoo Networks · connecting
Edgoo Networks · sunset
Edgoo Networks · skyspot

Digital

Edgoo Networks · 18
Edgoo Networks · still waiting
Edgoo Networks · treze
Edgoo Networks · app icons

Events and ID

Edgoo Networks · palco
Edgoo Networks · cracha2
Edgoo Networks · app ui

What was delivered

  1. 01Tone of voice
  2. 02Logo and variants
  3. 03Colours
  4. 04Typography
  5. 05Graphic system
  6. 06Digital applications
  7. 07Events
  8. 08Stationery
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