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Super Adrenalina
A bike shop with the energy of a cycling team.
- Sector
- Bike shop
- Year
- 2025
- Scope
- Brand, website and kit
- Live
- superadrenalina.com
The starting point
Super Adrenalina sells bikes and gear and runs a workshop. It needed a brand that speaks to racers and weekend riders alike, and a website with its catalogue.
What we did
We drew the SA monogram with a sense of motion and an asterisk that combines wheel, chainring and compass rose. We defined the tone of voice, six visual themes and the applications: cycling kit, merchandise, staff badges, shop signage and the Mile Club group rides. The catalogue is online at superadrenalina.com.
The brand line
«The energy is ours, the road is yours.»
Preto estrada#191919
Verde térreo#707258
Maillot jaune#FFFF3E
Pó#EFEFE8
Preto estrada#191919
Verde térreo#707258
Maillot jaune#FFFF3E
Pó#EFEFE8
TypeOutfit + Satoshi
Website
Logo and symbol
Campaign
Kit and merchandise
Social media and shop
What was delivered
- 01Logo and symbol
- 02Tone of voice
- 03Colours and typography
- 04Website
- 05Cycling kit
- 06Merchandise
- 07Shop signage
- 08Social templates
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